krishna404 - Dev Tech Blog

krishna404 - Dev Tech Blog

The age of rising CAC

Jul 28, 20212 min read

A few days back I happened to attend a fireside chat where Prabhkiran Singh, CEO & Co-founder of Bewakoof.com shared his experience by being one of the oldest in the D2C markets & he mentioned how today CAC (Customer Acquisition Cost) has risen to im...

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